How did you choose your professional name?
My legal name is Laura Alexander. I added Athena because it represents wisdom. I want to capture and share good judgement with my clients to help them be strong and to guide them on their journey.
Why do you adopt a holistic approach?
My holistic approach to business consulting focuses on the whole person, including intellectual, emotional, and social factors. I chose a holistic approach based on my experiences with my clients. If we don’t take into account who we are, the body is unable to withstand the stress of everyday tasks and perform the way we want. If we don’t take care of our spiritual essence, we can feel depleted and disconnected on our journey. All aspects of ourselves must be centered and incorporated, because if one aspect is askew, it creates a domino effect that takes us down. If we are not right emotionally, the imbalance will cause issues in our finances. If our relationships are off-center, we can’t perform our duties or jobs as effectively. Everything must be harmonious in order to get the best from who we are.
How did you start your professional career?
My father was a real-estate guru who owned several apartment buildings. Following his example, I acquired my first multifamily rental unit at the age of 22. I learned a lot about showing and renting properties, collecting rent, dealing with tenants, and many other aspects, from renovations to common maintenance and cleaning.